A new blog and new look for Mantra

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These tasks have been on my to-do list for far too long.

Most days I’m talking to clients about the benefits of a consistent brand identity. And regular content on their websites. But I’ve not been practicing what I preach.

I’m hoping that the blog will become a mix of news on recent work, thoughts on industry news, and some fun side projects.

Alongside the new blog, I’m pleased to introduce the new Mantra logo.

Since launcing in 2021, I was never totally satisified with the mark. The name itself felt like it fitted perfectly with a handdrawn logo. But the combination of letter shapes never felt quite right. I procrastinated on changing it, and have (thankfully) been very busy with client projects.

But last month I set aside some time to go back to the drawing board. I have plans to develop the new logo into a complete visual identity in the coming months, along with a website refresh.