Helping an IT distributor showcase their expertise and services with a rebrand and new website connecting vendors and resellers.
Bringing products, resellers and businesses together.
Alpha Gen’s website had been redesigned several times in the past few years (including one full site rebuild which didn’t go live). With the challenge of reaching multiple audiences at once, their visual identity and brand positioning were confusing and their previous agency were no longer hitting the mark.
While we were approached to redesign the website, we thought outside of the brief and proposed a more comprehensive rebrand. Going back to the drawing board, we spoke with Alpha Gen’s vendors, resellers and marketing team about what Alpha Gen really meant in 2020 – and create a user-first plan to help the brand and website reflect that.
We worked closely with Alpha Gen to create a new logo, website sitemaps, wireframes, and develop the new website.
The rebrand has helped to bring clarity to Alpha Gen’s positioning in what can be a complex industry. Alpha Gen have since been acquired by The QBS Technology Group.
Alpha Gen say:
“Alpha Gen worked with Greg to deliver a brand refresh and a completely reworked website. As you can imagine the brand refresh took some doing with everyone in Alpha Gen having an opinion, but Greg to his credit was incredibly patient, incisive and determined to help us arrive at an end result everyone was happy and excited about. Greg worked tirelessly to deliver our brand new site and we know that the work he has done helps us simplify what can sometimes be a complicated proposition.”
– Mark Weatherill, Alpha Gen